• SUSTAINABILITY

    We work exclusively with creators who share our commitment to sustainable practices and have a deep appreciation for their relationship with nature.

  • PEOPLE EMPOWERMENT

    We strive to give creators a platform to share their heritage. Moreover, we believe in paying them fairly, which is why we contribute 25% of our profits back to them.

  • CONNECTION

    Humans have an undeniable yearning to feel connected - to be a part of something greater than ourselves. We are passionate about creating spaces that nurture this connection.

THE IMPORTANCE OF THE RAINFOREST AND ITS PEOPLE

The Amazon rainforest, often called the "lungs of the planet," holds a unique and indispensable role in our global ecosystem. Home to the largest biodiversity on Earth, it shelters an astounding 10% of the world's species. Moreover, it plays a vital role in our planet's well-being by producing 20% of our drinking water, absorbing significant amounts of CO2, and providing oxygen. It acts as a stabilizing force for our climate and offers essential ecosystem services.


Beyond its ecological importance, the Amazon supports more than 40 million people, including over 400 Indigenous and ethnic groups. These communities draw on the rainforest for sustenance, utilizing its resources for agriculture, clothing, traditional medicines, and even transportation via the region's intricate waterways. These communities possess an unparalleled knowledge of the rainforest, accumulated over thousands of years, enabling them to live in harmony with nature.

THE AMAZON'S TIPPING POINT

However, the Amazon is under threat due to deforestation and other human activities, often in the pursuit of short-term economic gains. Alarming trends reveal a weakened Amazon, with 75% of its expanse experiencing a loss of resilience. If deforestation proceeds unchecked, reaching 20-25%, it risks transforming this biodiverse wonder into savanna. And, soberingly, we are already grappling with the fact that 20% of the Amazon is lost.

The critical question emerges – what is truly at stake? Losing the Amazon signifies catastrophe for countless species and the millions of people who call it home. However, the most profound concern looms in the realm of global climate impact. This astounding ecosystem stores an incredible 120 billion tons of carbon. If this vast carbon reservoir were to be released, it could push us dangerously close to irreversible climate tipping points worldwide.

SO WHAT CAN WE DO?

Indigenous communities bear the brunt of Amazon deforestation, despite bearing no responsibility for its causes. Paradoxically, they are the key to unlocking the forest's potential, given their millennia of knowledge about its intricate web of life. Witnessing their struggles strengthens our commitment to preserving their cultural heritage and advancing sustainable practices that benefit all.

So, what can we do? By delving deeper into understanding this remarkable ecosystem and advocating for forest-friendly economies, we can make a significant impact. These economies prioritize the well-being of both the environment and its inhabitants, empowering local communities and cherishing the land's abundant resources. Through acquiring exquisite rainforest crafts, we welcome the splendor of nature into our homes while simultaneously reinforcing an inclusive and sustainable economy. It's a harmonious cycle, a shared journey towards protecting the Amazon's invaluable legacy.

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